Business
Marketing Manager Resume Example
Marketing manager resumes must prove ROI. This example shows how to frame campaigns around spend, growth and conversion numbers, and how to balance brand work with performance marketing.
Sofia Marchetti
Marketing Manager
sofia.marchetti@email.com · +1 (555) 733-8845 · linkedin.com/in/sofiamarchetti
Professional Summary
Marketing manager with 7 years of experience across B2C e-commerce and B2B SaaS. Grew organic traffic 3x in 18 months, managed $600K annual paid budget at 4.2x ROAS, and led a team of 5 marketers.
Experience
Marketing Manager — Lumen Commerce
Feb 2021 – Present
- Grew organic traffic from 80K to 250K monthly sessions in 18 months through SEO and content
- Managed $600K/year paid media budget across Google and Meta at 4.2x ROAS
- Led a team of 5 (content, paid, design) and set quarterly growth OKRs
Digital Marketing Specialist — CoreStack SaaS
Jul 2017 – Jan 2021
- Launched email nurture flows that lifted trial-to-paid conversion by 22%
- Ran webinar program generating 1,200 qualified leads per quarter
Education
B.A. Communications — Boston University
Boston, MA · Sep 2010 – May 2014
Skills
SEO
Google Ads
Meta Ads
Content Marketing
Email Marketing
Google Analytics
Marketing Automation
Team Leadership
Copywriting