Social Media Manager Resume Example
Brands hire social media managers to grow communities that turn into customers, not just to post. Recruiters look for audience and engagement growth, content planning at scale, paid social know-how and a clear link between social activity and traffic or sales.
Social Media Manager
marcus.bell@email.com · +1 (555) 617-3028 · linkedin.com/in/marcusbell
Social media manager with 6 years of experience building communities for food and lifestyle brands. Grew a coffee brand’s audience from 40K to 310K followers, average 6.2% engagement on Instagram and TikTok, and run creator campaigns tied to measurable sales.
Mar 2021 – Present
- Grew combined Instagram and TikTok audience from 40K to 310K followers with a 6.2% average engagement rate
- Launched a creator program of 60 partners that drove $240K in sales through tracked codes
- Cut average community response time from 9 hours to under 2 hours with a new triage workflow
Aug 2018 – Feb 2021
- Planned and published 120+ posts per month across 7 restaurant and retail client accounts
- Managed $15K/month in Meta ad spend, lowering cost per click by 27%
Athens, GA · Aug 2014 – May 2018
Social Media Manager resume summary examples
Communications graduate who grew a student-run brand account from 900 to 12,000 Instagram followers in one year. Skilled in short-form video, Canva and CapCut, and comfortable planning a monthly content calendar.
Social media manager with 5 years of experience running Instagram, TikTok and LinkedIn for consumer brands. Grew combined audience to 420K followers with a 5.8% average engagement rate and launched creator campaigns that drove $310K in tracked sales.
Head of social with 9 years of experience leading a team of 6 across organic, paid social and community. Built a creator program of 150+ partners and turned social into the second-largest traffic source, contributing 18% of online revenue.
Best skills for a Social Media Manager resume
Hard skills
Soft skills
Social Media Manager resume FAQ
What metrics should a social media manager put on a resume?
Lead with engagement rate, reach and audience growth over a stated period, then connect social to business results: website traffic, leads, sales from tracked links or promo codes, and cost per result on paid social. Add community metrics like average response time or sentiment if you handled customer messages.
Should I include a portfolio on my social media manager resume?
Yes. Link to a short portfolio or a one-page case study deck showing three to five campaigns with the brief, sample posts and results. Also list the brand accounts you managed so recruiters can see your work live. Make sure any links you add stay public and are free of client confidential data.
How do I write a social media manager resume with only personal accounts?
Treat your own or volunteer accounts as real projects. Give the starting and current follower counts, engagement rate, best-performing posts and what you learned from analytics. Managing a club, local business or nonprofit page counts too. Pair this with tool skills and certifications like Meta Blueprint to show you are job-ready.